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Digital Network Sales (DNS) awarded the rights to manage BOM online advertising
Ads forecast to cloud weather bureau's website
Bureau of Meteorology opens up to online advertising
DNS plunders first Government online business
Digital Network Sales awarded the rights to manage BOM online advertising
Digital Network Sales (DNS) has been awarded a major contract to manage the online advertising for the Bureau of Meteorology, one of the most popular websites in Australia and the number one site for weather information.
The Bureau of Meteorology will be the first Australian Government agency to carry advertising on its website, following a one year trial announced in the 2012 Federal Budget.
DNS, a wholly-owned subsidiary of PermissionCorp, ranks as one of Australia's largest independent digital networks, representing high-traffic, high-profile sites such as: Seek.com.au, Macquarie Radio Network and Career FAQs.
Bob Cheng, founder and Managing Director of PermissionCorp said of the decision: "We are honoured that the Bureau has awarded the tender to DNS to manage its online advertising. BOM is undoubtedly one of the most iconic, credible and widely used sites in Australia. Our clients will now be able to reach a significant number of Australian consumers and businesses that use the site regularly."
The Bureau's website is one of the most frequently visited sites in Australia, with 3.3 billion pageviews each year. At any one time there are around 25,000 unique users on the site which spikes during severe weather.
Jeff Glazer, a Director at PermissionCorp, said: "Since this is the very first Government Department to allow commercial online advertising, we believe advertisers will gain significant awareness. On average, BOM users spend around 16 minutes on site, offering advertisers a compelling opportunity to increase exposure."
Queenie Lau, Head of Client Services for DNS, added, "The Bureau of Meteorology is a highly recognisable brand which not only provides enormous reach across Australia to all sectors, but also provides advertisers with the opportunity to target and segment according to lifestyle and geographic locations."
The integrity of the Bureau's brand and reputation is paramount. In preparation for this landmark decision to allow commercial advertising on this Australian Government website an online advertising policy was developed and reviewed by the Interactive Advertising Bureau to ensure that any advertising on the site meets these high standards and user expectations. To review the online advertising policy go to: http://www.bom.gov.au/advertising/policy.shtml
To learn more, visit http://www.digitalnetworksales.com.au/sites/au/bom.aspx
