News

PermissionCorp Announces Acquisition of Digital Network Sales (DNS)

PermissionCorp, the multi-award winning digital marketing company with operations in Australia, New Zealand, Taiwan and the UK, today announced the 100% acquisition of Digital Network Sales (DNS), one of Australia's largest independent digital networks, for an undisclosed sum.

PermissionCorp, an Australian owned company, delivers permission-based marketing amongst other online solutions to advertising agencies and clients looking to target online consumers.

Bob Cheng, founder and Managing Director of PermissionCorp commented, "Although this is our first ever acquisition, I doubt it will be the last. Even though we have grown organically and very quickly up until now, having been ranked by BRW as a 'Fast Growth' company for four consecutive years, I am also considering other strategic investments. I already have my eyes on a number of other acquisition opportunities, and we are rolling out a number of innovative products in the next few months. The next three to five years could be very exciting!"

Jeff Glazer, Business Development, Marketing & Sales Director for the PermissionCorp group added, "The DNS acquisition will now allow us to offer bundled solutions that includes targeted permission emails with the significant inventory that DNS represents, at extremely competitive pricing. Importantly, our offering is now far broader than only incentive driven campaigns."

Adam Hobson, Managing Director of DNS added, "DNS exclusively represents 25 top Australian sites, and over 50 international sites with a combined reach of over 5 million users per month, and over 400 million impressions. With the addition of PermissionCorp's deep targeting capabilities and DNS niche and broad media inventory, we can increase advertiser reach and ROI, whilst at the same time maximize publisher yields. "

With this acquisition, Digital Network Sales becomes a wholly owned subsidiary of PermissionCorp bringing the full time staff close to 70.

Bob Cheng, the main shareholder continues as CEO of the group, whilst Adam Hobson continues to run wholly owned DNS which retains the DNS brand. Jeff Glazer continues to head up the Business Development, Sales and Marketing portfolio for the PermissionCorp group.

About PermissionCorp
Founded in 1999, Australian owned, and privately held, PermissionCorp is a leader in permission marketing, online market research, and online loyalty that helps business to derive good ROI on online marketing. PermissionCorp owns the highly regarded RewardsCentral consumer network in Australia, (previously EmailCash) and SmileCity in New Zealand, as well as EmailCash in Taiwan. All sites are dominant brands in their respective markets and sectors. PermissionCorp also has an emerging business in the UK.

For more information:
http://www.permissioncorp.com/
http://www.rewardscentral.com.au/
http://www.smilecity.co.nz/
http://www.emailcash.com.tw/
http://www.adclicks.com.au/

About Digital Network Sales (DNS)
DNS is an independent, private media sales company operating out of Sydney and Melbourne offices. DNS is one of Australia's largest premium independently owned networks, delivering advertisers extensive reach into a highly desirable audience across many strong publishers and key market channels. The company specialises in key segments of the advertising market such as Entertainment & Lifestyle, Employment, News & Business, Sport, Automotive, Online Gaming and Travel.

For more information:
http://www.digitalnetworksales.com.au/

Further Information:
If you are interested in finding out more information about PermissionCorp or DNS, please contact Jeff Glazer on +61 2 9409 8656