News
- Recent News
-
Archives
- 2013
- 2010
- 2008
- 2007
- 2006
- 2005
- SmileCity Launches New TV Campaign
- EmailCash remains in Australia's fastest growing companies in the BRW Fast 100
- Online Dancing
- Greens Use 'Permission Email' to Campaign
- SmileCity Voters Enrol
- Online Research "Night Vision Goggles" for NZ Co's
- Virtual City Used As Channel to Enrol to Vote
- Pushing online boundaries
- Permission Email Marketing Gathers Pace
- 2004
- 2003
- 2002
- 2001
- 2000
E-mail a day can earn pay
AUSTRALIANS are being paid to surf the Internet in the latest push to make money out of the Net craze.
Sydney-based EmailCash this month will launch a national advertising campaign to encourage Web surfers to sign up for its service that promises to pay people to read no more than one e-mail a day.
EmailCash business development manager John Fenech described the system as the Internet extension of other marketing systems, which brought together companies looking to market a product and a willing base of technology-friendly consumers.
The Australian system was launched eight months ago, but is now at the stage where the company is ready to launch the service with a television and print advertising campaign.
Mr Fenech said 50,000 Australians already had signed up for the "pay-to-surf" system and the company aimed to have 500,000 by the end of the year.
By 2002, the company expects to be distributing $2 million to its members each month.
The system is similar to the model currently used in running market survey groups, where people are paid to take part in surveys.
Mr Fenech said his company had a group of about 15 advertisers and several marketing firms who used the database of EmailCash customers to target demographic groups for marketing purposes.
He said one of the big four banks, which he would not name, recently selected a demographic of 3000 people who used the EmailCash system to conduct a survey.
Of that group, more than 800 people responded to the survey.
Under the system, those people who read the e-mail they are sent and take part in the electronic surveys are rewarded with EmailCash points, with the amount of points depending on the time taking to complete the task.
The customers then can use those points instead of cash in bidding in the EmailCash on-line auctions, or cash them in for money.
The value of the points varies each day depending on the amount of cash that advertisers have offered on the day and number of people wanting to reclaim their points, in a similar way that the value of money varies on currency markets, Mr Fenech said.
But the best-paid EmailCash customer so far had earned $130.
